Automated birthday notifications let you celebrate user birthdays without lifting a finger. Once configured, Vome can automatically send birthday emails to users in your database and/or notify admins when birthdays occur, based on the rules you define.
You can use this feature to:
Prerequisite: Make sure date of birth is being collected on profiles. Without DOB, Vome cannot schedule the notification. You can request DOB through your profile fields, registration forms, or import it via spreadsheet.
This opens the birthday notifications configuration popup.
When the popup opens, you will see two tabs (depending on your access level):
Organization-wide configuration
This setting applies to all profiles across the entire organization. It is managed by account holders only. Use this when you want one consistent birthday notification rule for everyone in your database.
Site-level configuration
This lets you create birthday notifications that target users at specific sites. Each site can have its own configuration and recipient rules. Use this when different sites need their own messaging, sender, or audience.
Who sees what:
Each setting includes the following options:
Enable birthday notifications: a master on/off toggle. The notification only runs when this is on.
Who should be notified? Choose one of three options:
Which database profiles should we notify? (shown when profiles are recipients):
When should the notification be sent?
Email configuration:
Who should send the email? (when integrated domain is used):
Email content:
Birthday watchers (when admins are recipients):
Select the admin users who will receive notifications when a birthday occurs in any profile they have access to. Admins will only get notified for profiles within their level of database accessibility.
Site-level settings include an extra Recipient rules block that organization-wide settings do not have. This lets you narrow down who receives the birthday notification beyond the basic recipient scope.
Rules use OR logic: a user matching any active rule will receive the notification.
If no rules are added, the setting sends to ALL users in the organization matching the recipient scope above.
Available rule conditions:
Linking a setting to a site makes it discoverable and manageable by that site's admins. It does NOT automatically filter recipients.
If you want to control who actually receives the notification at a site, use the Recipient rules block. Linking and recipient targeting are two separate mechanisms.
Use dynamic merge tags in the subject and body of the email. They are replaced with each user's information at send time. Supported tags include:
{{first_name}} and {{last_name}}{{email}}$first_name and $last_nameThis lets you semi-personalize the birthday email so every user gets a message that feels written for them.
You have two views:
Per-setting view (site-level):
Each site-level setting exposes a Scheduled notifications view that shows the history of birthday notifications scheduled and sent by that specific setting. Filters available:
Organization-wide /emails mailbox:
From the Emails page, in the left sidebar under Mailbox, open the Birthday Notifications mailbox. This shows all automated birthday notification emails sent via your integrated email domain. You can filter by Date Sent, Sender, and Status (Sent, Pending, Failed).
Important caveat: The /emails Birthday Notifications mailbox only displays automated birthday emails sent using your integrated email domain. Emails sent through Vome's servers will not appear here. If you need an audit trail in the /emails page, you must select "Use my integrated email domain" as the sender option.