How do I promote my organization for new recruits?
Overview
Promoting your program is really two different jobs, and Vome gives you different tools for each:
- Reaching people who do not know you yet. Share a public link to your page, an opportunity or a form.
- Mobilizing people already in your database. Notify your followers, or send a call-out.
Most organizations only use the first and forget the second, which is usually where the quickest wins are.
1. Share your organization page
Start here. Go to your organization's Page and click Share, which copies the link to your clipboard, then paste it wherever you are recruiting.
It is a public URL, so anyone can open it without a Vome account. From that page a visitor can browse and register for your opportunities, submit a form to get involved, and follow you so they hear about future opportunities.
This is the one link worth putting on your website, your email footer and your social profiles, because it stays useful as your opportunities change.
Steps: How do I share the link to my organization's recruitment page?
2. Share a specific opportunity
Better than the page link when you are recruiting for one thing, because it drops people straight onto that opportunity instead of asking them to find it.
Use it for a targeted push: a single event, an urgent gap, a role needing a particular skill.
Steps: How do I share a link to an opportunity?
3. Share a form
Use this when you want information before anyone is matched to an opportunity, such as a general expression of interest.
Steps: How do I share a link to a form?
4. Notify your followers
People who follow your organization can be told when you publish something new, using Notify followers.
Two things to know, because they surprise people:
- It is opt-in per opportunity, not automatic.
- It is only offered at first publish. If you publish without it, you cannot go back and send it for that opportunity later.
So decide before you hit publish, not after.
5. Send a call-out to people you already have
A call-out reaches profiles already in your database, and it is the fastest way to fill a shift.
You choose what it is for:
- A specific shift, promoting it so people can reserve a spot.
- An opportunity, inviting people to register for it.
Then you choose who receives it. You can send to all profiles, only Vome users, offline profiles, or a selection you pick by name or email. You can also target by relationship to the opportunity: anyone already assigned to it, anyone not assigned to it, anyone assigned to any opportunity in the same category, or every active profile.
That targeting is the useful part. Asking the people who are not yet assigned to a struggling opportunity is a much better message than another broadcast to your whole list.
Issuing a call-out is permission controlled, so if you cannot see the option your admin role does not allow it.
6. Which should I use?
- Growing your pool: share your organization page.
- Filling one opportunity: share that opportunity's link.
- Gathering interest with no opportunity yet: share a form.
- A gap next week: send a call-out, since those people are already approved and ready.
Summary
- Sharing links reaches new people; call-outs and follower notifications reach people you already have.
- Your organization page link is public and needs no Vome account.
- An opportunity link is stronger than a page link for a targeted push.
- Notify followers is opt-in and only available at first publish.
- Call-outs can promote a shift or an opportunity, with audience targeting.
- All links open the mobile app when the person has it installed.