The People card counts every profile in your database.
This metric was previously labelled Volunteers, and then Profiles. If you are looking for either of those, People is the same card.
No, and this is the point most often misread. It counts every profile you hold, whatever state that profile is in.
That includes:
So it is a measure of the size of your database, not of how many people are turning up.
Use Active profiles, all time in Analytics, which counts everyone who has ever completed a shift with hours logged against it.
Reading the two together is the useful part. A large People count beside a small active count usually means you have a long tail of names that never converted, which is a recruitment and onboarding question rather than a data problem.
No. It is a running total of your database as it stands today, so it only falls if profiles are removed or merged.
Merging duplicate profiles will reduce this number, which is expected and healthy.
Because this card is not included on the free plan. The label still shows, without a figure.