Why doesn’t my push notification look the same as my email notification?

Why doesn’t my push notification look the same as my email notification?

Push notifications and emails are built a little differently, so they show messages in different ways.

Emails can handle formatting.
In an email, you can use things like bold text, line breaks, and clickable links. That’s why your email can look nicely styled and easier to scan.

Push notifications are text-only.
A push notification is meant to be fast and simple. It shows only plain text on someone’s phone. That means:

  • no bold or special styling

  • no underlined or clickable links

  • no extra spacing or multiple lines showing clearly

So even if you add formatting when writing the message, the push will still display just the words.

Example

If your message says:

Your shift starts at 2 p.m. tomorrow

Here is a link to register for cancellation:
Register here

Email view:

  • shows the spacing

  • shows “Register here” as a clickable link

Push view:

  • There will not be any break between lines

  • The link/styling won’t come through the same way

Best practice (recommended)

Because of this difference, we suggest making two versions of your message:

1) Email version (full detail + styling)

Use all the formatting you want:

  • clear spacing

  • bold highlights

  • full explanation

  • clickable links

2) Push version (short + simple)

Keep it:

  • one line if possible

  • only the most important info

  • no “extra” text that depends on formatting

Example push rewrite:

Shift starts tomorrow at 2 PM, check your email for details.

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